top of page

What We Aim to Achieve

There is a point to every action. All actions have an intended purpose.

What it is, or how we achieve it may not always be obvious or apparent. Even to ourselves. That's because there is always a gap between:

  • What we intend to achieve

  • How we attempt to achieve it

Or the "goal", "outcome", "impact", "effect", "end"...

and the "plan", "strategy", "action", "cause", "means".

For example:

  • We don't eat ice cream just to eat ice cream. We do it because it makes us feel good. And we don't when it doesn't.

  • We don't exercise because it's fun. We do it to achieve some real, measurable impact to our health and fitness.

This means that behind every action, there’s a larger story that defines how our actions lead to some greater effect. This gap between what we do and what it is meant to achieve can grow quite large, with each step adding cost, complexity, and incredulity.

To work around this difficulty, achievement is often simply left undefined and unjustified. Instead, we put our effort into making stories believable, assuming achievement and effectiveness with little (if any) attempt to confirm them.

While perfectly natural, common, and useful for entertainment and common tasks, when the outcomes really matter, this approach is incredibly wasteful, harmful, and counter-productive.

This is a huge problem.

Luckily, our method of doing things effectiveli overcomes this gap, enables you to clearly and simply:

  • Define what you intend to achieve

  • Analyze your options to achieve it

  • Implement a plan to reach it's full achievement


Commenting has been turned off.
Anchor 1
bottom of page